Prof. Dr. Alexander Haas

Function Assistant Professor Adress Engehaldenstrasse 8 CH-3012 Bern Telephone + 41 (0) 31 631 45 41 E-Mail alexander.haas@imu.unibe.ch Office Number 104 Speaking Hours After arrangement Publications Download PDF (Publications) Download PDF (Lectures) Download PDF (Functions)

Profile After graduating in business aministration in Milano and Erlangen-Nürnberg, Alexander Haas worked on his doctorate under Professor Dr. Hermann Diller. While working on his doctorate Alexander Haas was involved in several consulting projects in the areas of consumer goods, retailing and financial services. Research interests of Alexander Haas include consumer behavior, personal selling and sales management, services marketing and strategic marketing. He is co-author of the textbook "Verkauf und Kundenmanagement" (together with Professor Dr. Hermann Diller and Dr. Björn Ivens) and co-editor of the book "Innovatives Marketing" (together with Dr. Björn Ivens). Professor Haas is married and has two kids.

University of Berne | Institute of Marketing and Management - Department of Marketing | Engehaldenstrasse 4 | CH-3012 Berne | +41 (0)31 631 80 31