Prof. Dr. Harley Krohmer

Function Director Adress Engehaldenstrasse 4 CH-3012 Bern Telephone +41 (0) 31 631 80 31 E-Mail prof.krohmer@imu.unibe.ch Office Number 105 Speaking Hours After arrangement with the secretary Publications Download PDF

Profile After studying business administration in Koblenz (Germany), Bath (England), and Aix-en-Provence (France), Professor Krohmer completed his dissertation at the Koblenz School of Corporate Management (Wissenschaftliche Hochschule für Unternehmensführung-WHU, Koblenz). Subsequently, he completed his habilitation at the University of Mannheim. During his doctoral and habilitation studies, Professor Krohmer worked as a business consultant on consulting projects in the pharmaceutical, financial services, and engineering industry. After his post-doctoral work, Professor Krohmer worked as chairman of the marketing department at the University of Cologne. Since 2004 Professor Krohmer is the director of the Institute of Marketing and Management and chairman of the marketing department at the University of Berne in Switzerland. Professor Krohmer's research interests include marketing strategy, market-orientated management, brand management, marketing and sales organisation, sales management, and international marketing. He is author of the textbook "Marketing Management" (together with Professor Dr. Christian Homburg) and author of numerous articles in leading international scientific journals including the Journal of Marketing, Journal of Business Research, Strategic Management Journal, Die Betriebswirtschaft, and Die Unternehmung. Professor Krohmer is married and has one daughter.

University of Berne | Institute of Marketing and Management - Department of Marketing | Engehaldenstrasse 4 | CH-3012 Berne | +41 (0)31 631 80 31