Corporate Brand Management 1

Course Description

This course covers the strategic and instrumental perspective of Marketing. Central topics are Brand Management and Communications. Thus, this course also deepens the lecture «Grundlagen des Markenmanagements» and «International Marketing». Content of the course:

1. Corporate brand based view of the firm (CBBV)
2. Brand and reputation guided stakeholder management
3. State-of-the-art product brand management

General information

Type of Course
  • Elective of the masters program "Marketing Management"
  • Elective of the masters program "Strategic Marketing"
ECTS 4.5
Language English
Pre-Requisites Completion of BSc
Assessment Written exam, 90 minutes (open book)
Lecturer Marco Casanova
Assistant -
KSL Link KSL

Time Schedule

Dates & Place
FS17

24.02.2017 - HS 120, Haupgebäude

10.03.2017 - HS 120, Haupgebäude

24.03.2017 - HS 120, Haupgebäude

28.04.2017 - HS 120, Haupgebäude

19.05.2017 - HS 120, Haupgebäude

26.05.2017 - HS 120, Haupgebäude

Each day from 09:15-12:00 and 13:15-16:00

Exam

1st Term: 31.05.2017, 17:15-18:45, Main Building, room 210

2nd Term: 18.08.2017, 10:15-11:45, Engehaldenstr.8, room 001

Lecture notes & scripts

The password for accessing the lecture notes download page will be displayed during the first lecture. In case you weren't able to attend the first lecture you are kindly requested to help yourself by asking fellow students or having a look at the information board at the marketing department (Engehaldenstrasse 4).