International Consumer Behavior

Course Description

This course will examine the key aspects of consumer behavior which are defined as the acquisition, consumption, and disposition of goods, services, time, and ideas by decision making units. Furthermore, it will examine the important implications these processes have for retailing.

Included are topics such as the importance of consumer behavior in retailing; information processing; decision making and store choice (both high effort and low effort); customer satisfaction/dissatisfaction and customer service; attitude change and retail advertising; personality and life styles; culture, social class, and demographics; and the future of retailing. In addition, implications for retailing strategy (especially marketing communications) are stressed throughout.

General information

Type of Course Block course
ECTS 3
Language English
Pre-Requisites Completion of BSc
Application Application for the exam via KSL
Assessment written exam

The exam lasts 90 minutes. The answers can be written in English or German. The only appliances you are allowed to use are writing utensils and a dictionary.
Lecturer Prof. Dr. Wayne Hoyer
Assistant Daria Erkhova
KSL Link KSL

Time Schedule

Lecture dates 21.08.2017 08:30 – 12:30
22.08.2017 08:30 – 17:30
23.08.2017 08:30 – 12:30
Place Room 002, Engehaldenstrasse 8
Exam: 1. Term: 30.08.2017 10:00 – 11:30
  2. Term 12.10.2017 18:15 – 19:45
Place Room 001, Engehaldenstrasse 8

Course Registration:

Please register for the course by sending an Email to Muriel Strasser: muriel.strasser@imu.unibe.ch

Lecture notes & scripts

The password for accessing the lecture notes download page will be displayed during the first lecture. In case you weren't able to attend the first lecture you are kindly requested to help yourself by asking fellow students or having a look at the information board at the marketing department (Engehaldenstrasse 4).