International Consumer Behavior

Course Description

This course will examine the key aspects of consumer behavior which are defined as the acquisition, consumption, and disposition of goods, services, time, and ideas by decision making units. Furthermore, it will examine the important implications these processes have for retailing.

Included are topics such as the importance of consumer behavior in retailing; information processing; decision making and store choice (both high effort and low effort); customer satisfaction/dissatisfaction and customer service; attitude change and retail advertising; personality and life styles; culture, social class, and demographics; and the future of retailing. In addition, implications for retailing strategy (especially marketing communications) are stressed throughout.

General information

Language English
Pre-Requisites Completion of BSc
Application Application for the exam via KSL
Assessment written exam

The exam lasts 90 minutes. The answers can be written in English or German. The only appliances you are allowed to use are writing utensils and a dictionary.
Number of Participants 97
Lecturer Prof. Dr. Wayne Hoyer
Assistant Dr. Andrea Kähr

Time Schedule

Thursday and Friday, 20. & 21.09.2018, 12.15 – 14.00
Thursday and Friday 18. & 19.10.2018, 12.15 – 14.00
Thursday 29.11.2018, 12.15 – 14.00 & 16:15-18:00
Friday 30.11.2018, 12.15 – 14.00
Monday 03.12.2018, 16:15 – 18:00
Thursday, 06.12.2018, 12.15 – 14.00 and 16.15 – 18.00
all courses: Room 001, Engehaldenstrasse 8

Lecture notes & scripts

Please register for the lecture via KSL and you will be automatically added to ILIAS group. There you will find the lecture notes & scripts.