International Consumer Behavior
This course will examine the key aspects of consumer behavior which are defined as the acquisition, consumption, and disposition of goods, services, time, and ideas by decision making units. Furthermore, it will examine the important implications these processes have for retailing.
Included are topics such as the importance of consumer behavior in retailing; information processing; decision making and store choice (both high effort and low effort); customer satisfaction/dissatisfaction and customer service; attitude change and retail advertising; personality and life styles; culture, social class, and demographics; and the future of retailing. In addition, implications for retailing strategy (especially marketing communications) are stressed throughout.
|Pre-Requisites||Completion of BSc|
|Application||Application for the exam via KSL|
The exam lasts 90 minutes. The answers can be written in English or German. The only appliances you are allowed to use are writing utensils and a dictionary.
|Number of Participants||97|
|Lecturer||Prof. Dr. Wayne Hoyer|
|Assistant||Dr. Andrea Kähr|
|Thursday and Friday, 20. & 21.09.2018, 12.15 – 14.00|
|Thursday and Friday 18. & 19.10.2018, 12.15 – 14.00|
|Thursday and Friday 29. & 30.11.2018, 12.15 – 14.00|
|Thursday, 06.12.2018, 12.15 – 14.00 and 16.15 – 18.00|
|all courses: Room 001, Engehaldenstrasse 8|
Lecture notes & scripts
Please register for the lecture via KSL and you will be automatically added to ILIAS group. There you will find the lecture notes & scripts.