Product and Price Management

Course Description

Product Management:

  • Defining the Product
  • Innovation Management
  • Management of Established Products
  • Brand Management

Price Management:

  • The Key Aspects of Determining Prices in a Complex Setting
  • The Theoretical Foundations of Pricing Decisions
  • Understanding Customers, Costs and Competition: Approaches to Pricing

General information

Type of Course Foundation course of the MSc
ECTS 4.5
Language English
Pre-Requisites Completion of BSc
Number of Participants no limitation
Assessment Written Exam, 90 minutes
Lecturer Prof. Dr. Harley Krohmer
Assistant Clemens Ammann

Time Schedule

Lecture dates Tuesday, 19.09.2017, 12:15-14:00,
Place 220, Main Building

Wednesday, 29.11.2017, 16:15-18:00 (Q&A Session)

Friday, 08.12.2017, 14:15-15:00 (Presentations)

Place 201, Main Building

Lecture notes & scripts

The password for accessing the lecture notes download page will be displayed during the first lecture. In case you weren't able to attend the first lecture you are kindly requested to help yourself by asking fellow students or having a look at the information board at the marketing department (Engehaldenstrasse 4).