Research Seminar: Influencer Marketing

Course Description

The research seminar includes topics from the scientific discourse and serves as preparation for a master’s thesis at our chair.

General information

Type of Course

Seminar of the Master’s Degree in Business Administration

The research seminar includes topics from the scientific discourse and serves as preparation for a master’s thesis at our chair.

ECTS 6 + 2
Language English
Pre-Requisites Completed BBA / BSC-degree and focus ("Vertiefung") on marketing

The courses Research Seminar (KSL: 9482) and Research Report Research Seminar Marketing (KSL: 448361) can be completed only jointly. Also, both courses must be completed in the same semester. 
Eligibility criteria The number of participants is limited to 16. In the selection process, the following selection criteria will be applied:
Motivation letter and CV
Assessment Group work: carrying out an empirical research project and presentation in the form of a scientific poster session and a written research report.
Lecturer Dr. Bettina Nyffenegger, Dr. Lucia Malär, Alisa Petrova
Tools needed SPSS can be obtained from the IT services UniBE (Softwareshop Unibe)

Event Information

Registration Registration for the course opens on TBA

To register please fill out the following Application Form HS2018 (XLS, 39KB) (xlsx, 20KB). Please note that incomplete or incorrect applications will not be considered.

Please send the completed application form, your record of grades and your CV to romina.schmid@imu.unibe.ch with the following subject (E-Mail Betreff): "Application Research Seminar Marketing".

Deadline: Friday, 8th February. Please note that we cannot give any information on the status of your application during the application process.

On Tuesday, 12th February, it will be announced via personal email, whether or not you are admitted to the research seminar. In case of admission, attendance at the kick-off meeting is mandatory.
Kick-off-Meeting Date: FR 08.03.2019
Time: 13:00-17:00
Place: TBA

Course procedure

Kick-off-Meeting Attendance at the kick-off is mandatory. If you cannot attend the kick-off you must find a person who will represent you. In case of no-show, the registered student will not be admitted to the seminar.
During the kick-off meeting, the seminar program and your tasks will be explained in detail.
Presentation Presentations will take place in blocks (compulsory attendance of all).
Kickoff & Introduction to the topic
(obligatory)
Date: FR 08.03.2019
Time: 13:15 - 17:00
Place: Room 111, Engehaldenstrasse 8

Measurement instrument design
Workshop project drafts
(obligatory)

Date: MO 25.03.2019
Time: 13:15 - 17:00
Place: Room 111, Engehaldenstrasse 8

Q&A session 1
(obligatory)

Date: MO 01.04.2019
Time: 9:30 - 12:00 
Place: Room 227 Engehaldenstrasse 4 

Introduction to data analysis 1
(obligatory)

Date: MO 29.04.2019
Time: 14:15 - 18:00
Place: PC-Kursraum 105 Neubrückstrasse 10

Introduction to data analysis 2
(obligatory)

Date: FR 03.05.2019
Time: 14:15 - 18:00
Place: PC-Kursraum 105 Neubrückstrasse 10

Q&A session 2 (optional)

Date: FR 10.05.2019
Time: 09:30 – 12:30
Place: Room 001 Engehaldenstrasse 4
Q&A session 3 (optional) Date: THU 16.05.2019
Time: 09:30 – 12:30
Place: Room 001 Engehaldenstrasse 4
Poster presentation (obligatory) Date: FR 24.05.2019
Time: 14:15 - 18:00
Place: Room 111, Engehaldenstrasse 8
Research report
submission
Date: FR 05.07.2019
Times: 12:00 (noon)