Research Seminar Marketing

Course Description

The research seminar includes topics from the scientific discourse and serves as preparation for a master’s thesis at our chair.

General information

Type of Course

Seminar of the Master’s Degree in Business Administration

The research seminar includes topics from the scientific discourse and serves as preparation for a master’s thesis at our chair.

ECTS 6
Language English
Pre-Requisites Completed BBA / BSC-degree and focus (Schwerpunkt) on marketing
Eligibility criteria The number of participants is limited. In the selection process, the following selection criteria will be applied:
Motivation letter and CV
Assessment Group work: carrying out an empirical research project and presentation in the form of a scientific poster session
Lecturer Prof. Dr. Bettina Nyffenegger and
Prof. Dr. Lucia Malär
Assistant Andrea Kähr
Tools needed SPSS can be obtained from the IT services UniBE (Softwareshop Unibe)

Event Information

Registration Registration for the course is now open.

To register please fill out the following application form (xlsx, 20KB). Please note that incomplete or incorrect applications will not be considered.

Please send the completed application form and your CV to alexandra.waelti@imu.unibe.ch with the following subject (E-Mail Betreff): "Application Research Seminar Marketing".

Deadline: Friday, 08.09.2017, 18:00.Please note that we cannot give any information on the status of your application during the application process.

On Monday, 11.09.2017 will be announced via personal email, whether or not you are admitted to the research seminar. In case of admission, attendance at the kick-off meeting is mandatory (see below).
Kick-off-Meeting Date: MO 18.9.2017
Time: 14:00-18:00
Place: 002 Engehaldenstrasse 8

Course procedure

Kick-off-Meeting Attendance at the kick-off is mandatory. If you cannot attend the kick-off you must find a person who will represent you. In case of no-show, the registered student will not be admitted to the seminar.
During the kick-off meeting, the seminar program and your tasks will be explained in detail.
Presentation Presentations will take place in blocks (compulsory attendance of all).
Kickoff & Introduction to the topic Date: MO 18.09.2017
Time: 14:00-18:00
Place: 002 Engehaldenstrasse 8
Introduction to the Experiments Date: MO 25.09.2017
Time: 14:00-18:00
Place: 002 Engehaldenstrasse 8
Data analysis:
Introduction to SPSS
Date: MO 23.10.2017
Time: 14:00-18:00
Place: Raum 105 (PC-Pool) Neubrückstr. 10
Data analysis:
Introduction to PROCESS
Date: FR 03.11.2017
Time: 14:00-18:00
Place: Raum 105 (PC-Pool) Neubrückstr. 10
Q&A session (optional) Date: WE 08.11.2017
Time: 14:00-18:00
Place:001 Engehaldenstrasse 4
Q&A session (optional) Date: MO 20.11.2017
Time: 14:00-18:00
Place: 001 Engehaldenstrasse 4
Q&A session (optional) Date: MO 27.11.2017
Time: 14:00-18:00
Place: 001 Engehaldenstrasse 4
Poster presentation Date: MO 11.12.2017
Time: 14:00-18:00
Place: 002 Engehaldenstrasse 8