Research Seminar Marketing

Course Description

The research seminar includes topics from the scientific discourse and serves as preparation for a master’s thesis at our chair.

General information

Type of Course

Seminar of the Master’s Degree in Business Administration

The research seminar includes topics from the scientific discourse and serves as preparation for a master’s thesis at our chair.

ECTS 6 + 2
Language English
Pre-Requisites Completed BBA / BSC-degree and focus ("Vertiefung") on marketing

The courses Research Seminar (KSL: 9482) and Research Report Research Seminar Marketing (KSL: 447054) can be completed only jointly. Also, both courses must be completed in the same semester. 
Eligibility criteria The number of participants is limited to 16. In the selection process, the following selection criteria will be applied:
Motivation letter and CV
Assessment Group work: carrying out an empirical research project and presentation in the form of a scientific poster session and a written research report.
Lecturer Dr. Bettina Nyffenegger, Dr. Lucia Malär, Dr. Elena Ehrensperger
Tools needed SPSS can be obtained from the IT services UniBE (Softwareshop Unibe)

Event Information

Registration Registration for the course opens on 16.07.2018

To register please fill out the following Application Form HS2018 (XLS, 39KB) (xlsx, 20KB). Please note that incomplete or incorrect applications will not be considered.

Please send the completed application form and your CV to aparna.yadavalli@imu.unibe.ch with the following subject (E-Mail Betreff): "Application Research Seminar Marketing".

Deadline: Friday, 07.09.2018, 12:00 (noon). Please note that we cannot give any information on the status of your application during the application process.

On Monday, 10.09.2018 it will be announced via personal email, whether or not you are admitted to the research seminar. In case of admission, attendance at the kick-off meeting is mandatory.
Kick-off-Meeting Date: Fr. 21.9.2018
Time: 13:00-17:00
Place: 002 Engehaldenstrasse 8

Course procedure

Kick-off-Meeting Attendance at the kick-off is mandatory. If you cannot attend the kick-off you must find a person who will represent you. In case of no-show, the registered student will not be admitted to the seminar.
During the kick-off meeting, the seminar program and your tasks will be explained in detail.
Presentation Presentations will take place in blocks (compulsory attendance of all).
Kickoff & Introduction to the topic
(obligatory)
Date: FR 21.09.2018
Time: 13:00-17:00
Place: 002 Engehaldenstrasse 8
Workshop project drafts
Measurement instrument design
(obligatory)
Date: WE 10.10.2018
Time: 13:00-17:00
Place: 104 Main Building Hochschulstrasse 4
Q&A session 1
(obligatory)
Date: WE 24.10.2018
Time: 13:00-17:00
Place: 001 Engehaldenstrasse 4

Introduction to data analysis 
(obligatory)

Date: FR 26.10.2018
Time: 13:00-17:00
Place: PC-Kursraum 105 Neubrückstrasse 10

Q&A session 2 (optional)

Date: WE 21.11.2018
Time: 13:00-17:00
Place: 001 Engehaldenstrasse 4
Q&A session 3 (optional) Date: WE 5.12.2018
Time: 13:00-17:00
Place: 001 Engehaldenstrasse 4
Poster presentation (obligatory) Date: FR 14.12.2018
Time: 13:00-17:00
Place: 002 Engehaldenstrasse 8
Research report
submission
Date: MO 28.01.2019
Times: 12:00 (noon)