International Marketing

Course Description

This course covers international marketing out of an institutional perspective.

The course is structured as follows:

I. Understanding the International Marketing Environment
II. International Market Coverage Strategies
III. Managing International Products, Brands and Communications
IV. Managing International Prices
V. Managing International Customer Relationships
VI. Organizational Issues in International Marketing

Lecturing is in English.

General information

Type of Course Foundation course of the MSc
ECTS 4.5
Language English
Pre-Requisites Completion of BSc
Number of Participants no limitation
Assessment Written Exam, 90 minutes
Lecturer Prof. Dr. Harley Krohmer
Assistant Daria Erkhova
KSL Link KSL

Time Schedule

Lecture dates Thursday, 23.02.2017, 14:15-16:00, weekly
Place A003, UniS, Schanzeneckstrasse 1

Lecture notes & scripts

  

The password for accessing the lecture notes download page will be displayed during the first lecture. In case you weren't able to attend the first lecture you are kindly requested to help yourself by asking fellow students or having a look at the information board at the marketing department (Engehaldenstrasse 4).

Bibliography