This course covers international marketing out of an institutional perspective.
The course is structured as follows:
I. Understanding the International Marketing Environment
II. International Market Coverage Strategies
III. Managing International Products, Brands and Communications
IV. Managing International Prices
V. Managing International Customer Relationships
VI. Organizational Issues in International Marketing
Lecturing is in English.
|Type of Course||Foundation course of the MSc|
|Pre-Requisites||Completion of BSc|
|Number of Participants||no limitation|
|Assessment||Written Exam, 90 minutes|
|Lecturer||Prof. Dr. Harley Krohmer|
|Lecture dates||Thursday, 23.02.2017, 14:15-16:00, weekly|
|Place||A003, UniS, Schanzeneckstrasse 1|
Lecture notes & scripts
The password for accessing the lecture notes download page will be displayed during the first lecture. In case you weren't able to attend the first lecture you are kindly requested to help yourself by asking fellow students or having a look at the information board at the marketing department (Engehaldenstrasse 4).