International Marketing

Course Description

This course covers international marketing out of an institutional perspective.

The course is structured as follows:

I. Understanding the International Marketing Environment
II. International Market Coverage Strategies
III. Managing International Products, Brands and Communications
IV. Managing International Prices
V. Managing International Customer Relationships
VI. Organizational Issues in International Marketing

Lecturing is in English.

General information

Type of Course Foundation course of the MSc
ECTS 4.5
Language English
Pre-Requisites Completion of BSc
Number of Participants no limitation
Assessment Written exam + case studies (group work)
Lecturer Prof. Dr. Harley Krohmer
Assistant Jonathan Matzinger
KSL Link KSL

Time Schedule

Lecture dates

February 23th, 2023
weekly lecture

Place

Room 003
UniS, Schanzeneckstrasse 1, 3012 Bern

Lecture notes & scripts

 Please register for the lecture via KSL and you will be automatically added to ILIAS group. There you will find the lecture notes & scripts. 

Bibliography