Research Seminar: Consumer Brand Defense

Seminar of the Master’s Degree in Business Administration

The research seminar includes topics from the scientific discourse and serves as preparation for a master’s thesis at our chair.

Completed BBA / BSC-degree and focus ("Vertiefung") on marketing.

The courses Research Seminar (KSL: 9482) and Research Report Research Seminar Marketing (KSL: 448361) can be completed only jointly. Also, both courses must be completed in the same semester. 

The number of participants is limited to 16. In the selection process, the following selection criteria will be applied:
Motivation letter and CV

Group work: carrying out an empirical research project and presentation in the form of a scientific poster session and a written research report.

SPSS can be obtained from the IT services UniBE (Softwareshop Unibe)

To register please fill out the following Application Form. Please note that incomplete or incorrect applications will not be considered.

Please send the completed application form, your record of grades and your CV to Eric Briner (eric.briner@imu.unibe.ch) with the following subject (E-Mail Betreff): "Application Research Seminar Marketing".

Deadline: Monday, 26th August. Please note that we cannot give any information on the status of your application during the application process.

On Friday, 30th August, it will be announced via personal email, whether or not you are admitted to the research seminar. In case of admission, attendance at the kick-off meeting is mandatory.

Attendance at the kick-off is mandatory. If you cannot attend the kick-off you must find a person who will represent you. In case of no-show, the registered student will not be admitted to the seminar.

During the kick-off meeting, the seminar program and your tasks will be explained in detail.