Abteilung Marketing

Lehrveranstaltungen

Customer-Centric Digitalization

Course Description

This course will combine theoretical and practical insights on customer-centric digitalization of companies. Digital customer centricity lies at the core of each and every business nowadays. Ensuring a seamless omnichannel customer experience should be the ultimate goal of every company that wants to successfully compete in the digital age. Based on solid theoretical foundation, best practice examples, and state-of-the art knowledge from leading business experts, you will learn how brands can master digitization and become customer-centric digital customer experience leaders. In addition, you will get a chance to present and discuss your innovative ideas with digital business leaders. 

General information

Type of Course Elective Master course
ECTS 4.5 (= 3 SWS)
Language English
Pre-Requisites Completion of BSc
Assessment Case studies and project work
Lecturer Prof. Dr. Harley Krohmer
Dr. Elena Ehrensperger
Place Room 105/101 Hochschulstrasse 4,
Main Building
KSL 452987

Time Schedule

Lecture dates Tue, 26.02.2019 12:15-14:00, Room 105, Main Building - Lecture  
  Tue, 05.03.2019 12:15-14:00, Room 105, Main Building - Lecture  
  Tue, 12.03.2019 12:15-14:00, Room 105, Main Building - Lecture  
  Tue, 19.03.2019 12:15-14:00, Room 105, Main Building - Lecture  
  Tue, 26.03.2019 12:15-14:00, Room 105, Main Building - Case Accor Hotels  
  Tue, 02.04.2019 12:15-14:00, Room 105, Main Building – Case Tate Gallery  
  Tue, 09.04.2019 12:15-14:00, Room 105, Main Building – Case Gap  
  Tue, 16.04.2019 12:15-14:00, Room 101, Main Building – Guest lecture Zurich Insurance I  
  Tue 30.04.2019 12:15-14:00,  Room 101, Main Building – Guest lecture HILTI  
  Fri. 03.05.2019 12:15-14:00,   Room 120, Main Building – Guest lecture Zurich Insurance II  
  Fri. 24.05.2019 -12:15-15:00,  Room 101, Main Building – Student project presentations  

Prerequisites and admission

Prerequisites: Completed bachelor's degree.
Admission rule: The number of participants is limited. Admission on first come first serve basis.
Course registration: The course registration is via KSL and will be open from 07.02.2019 till 21.02.2019.
Additional information: The presence at case studies, guest lectures and final presentations is obligatory.